About Us

Our Journey, Your Destination

At our core, we, Joshua and Anne Marie Long, believe in a fundamental truth – that our parents and grandparents, along with countless seniors, are an essential part of our society and deserve the utmost care and attention as they enter their golden years.

Our journey began when fate brought us together, two professionals who had once been competitors in separate senior living communities. Beyond our shared professional background, we discovered a deep personal connection – a shared passion for improving the lives of seniors. We recognized that our aging loved ones, and countless others like them, were facing a challenge. In a world filled with numerous companies vying for their attention, how could they possibly discern the best options available to them?

Driven by our shared commitment to making a difference, we harnessed our combined decade-plus of experience and an extensive network of connections to forge a path forward. We envisioned a world where seniors and their families wouldn’t have to navigate this journey alone.

Meet the team

Meet Kathryn


Kathryn was born and raised in Charleston, SC. Kathryn’s passion for the medical profession was inspired by her physician father. Although she pursued a business degree, her longing to help others remained strong. She found her way to Senior Living Community Sales and fell in love. When not working, Kathryn enjoys laughter and outdoor activities with her four children and two grandchildren, prioritizing family and faith. You can trust Kathryn for exceptional care and support.

Meet Kelli 


Kelli is originally from Florence, SC. She is a nurse with nearly 30 years of experience providing personalized care. She has a background in Home Health as well as case management. As a Grand Strand expert in senior care, she understands the challenges seniors face when searching for answers. When she's not working she's a pro at finding shark teeth and likes to root for Clemson with her kids who are in school there. Let Kelli, and her exceptional experience guide you on your Senior Living journey.

Meet Jon and Kathleen 


Jon and Kathleen are the proud owners of Simple Comforts home medical store in Charlottesville, VA! Their wealth of expertise and dedication to seniors make them a valuable asset to our mission. When they aren't taking care of seniors they can be found with their two amazing boys, probably on a baseball field. With Jon and Kathleen you gain an advocate team that you can count on!

Meet Joshua


Originally from Springfield, MO, Joshua discovered his true home in Charleston, SC in 2018, when he fell in love with both the vibrant city and his wife, Anne Marie. In addition to working with seniors, Joshua enjoys playing the piano, reading, and competitive volleyball. Driven by his deep faith and love of family, Joshua is dedicated to providing compassionate support and expert guidance. Trust Joshua to make a positive impact on your journey.

Meet Anne Marie


Anne Marie was born and raised in Lancaster County, PA, and relocated to Charleston, SC in 2011 to attend college. Anne Marie’s passion for helping others shines through as she humorously expresses her affinity for children and seniors. When not working, she cherishes time with family, especially her four nephews and one niece. She volunteers with local charities such as Let’s Walk and Camp Happy Days. Trust Anne Marie to provide exceptional support with a touch of grace.

Built With Trust

Start your journey towards the perfect community for you.

Frequently Asked Questions


  • What is the difference between Assisted Living and a Nursing Home?

    The distinguishing factors are different in every state but overall the percentage of seniors who end up needing a “nursing home” has decreased 13% just since last year. [Reference Needed] With more Assisted Living facilities opening and providing exceptional care, less and less people are needing a skilled nursing environment.

  • What benefits are available to help lower income individuals?

    Discover the Aid and Attendance benefit for Veterans – a program that assists with the cost of Assisted Living and Memory Care. Find out if you qualify and learn how to apply with our helpful resources. Additionally, explore options for Medicaid assistance for both veterans and civilians, as well as grant programs that may provide additional support for care. Contact us today to learn more!

  • What is the average cost of each level of care?
    • Independent living starts around $2000 and includes services like weekly housekeeping, 1-2 meals a day, activities and often utilities.
    • Assisted living starts at $2800 and includes laundry, weekly housekeeping, 3 meals a day, activities, help with bathing, dressing, medication management, transfers and more.
    • Memory Care starts at $3500 and includes all the same things as Assisted Living. In addition to these services, there is often a higher staffing ratio and the community will be locked for resident safety.
    • Skilled Nursing Care starts at $7000 a month and includes a higher level of care than AL and MC. Here you can get help with, feeding, catheter care, and IV medications, sliding scale insulin and transfers by hoyer lift.
  • How can I tell a good community from a bad community?

    Let us coach you! First, we have already toured and know all of these communities, so we can provide you with honest, unbiased feedback! Second, we can tell you what to look for, and what questions to ask, so you can feel confident when touring and making a decision for yourself or a loved one.

  • Do you work with all the communities in town or just certain ones?

    We work with all the communities in our region. This allows us to make recommendations based on experiences with the communities and their reputations, not just on contracts or business partnerships.

  • Are your services really free to families? If we don’t pay you, how do you make money?

    We never charge our clients or their families a dime. At our core, we are a referral service. We make our living from referral fees paid by the businesses we recommend to you.